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Hustler's University by Andrew Tate
📄Copywriting📄 / ｜copy-resources
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Ace - NOT CUSTOMER SUPPORT 06-Apr-22 04:59 AM
@Andrew - Copywriting
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Andrew - Copywriting 02-May-22 08:00 PM
https://drive.google.com/file/d/1MzwyJmFqqcKbsWoMUik7YmS4jz6MpZD-/view?usp=sharing
Simple Method To "Absolve" Your Readers of Guilt.mp4
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Andrew - Copywriting 06-May-22 11:14 PM
Expand your mind (edited)
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Andrew - Copywriting 07-May-22 06:02 PM
@Copywriter An overlooked aspect of the law of SPEED (edited)
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Andrew - Copywriting 08-May-22 06:18 PM
@Copywriter How to use pain to get your readers to take action and to help you live the best life possible (edited)
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Andrew - Copywriting 09-May-22 09:51 AM
TOP SALES BOOKS + RESOURCES Not only will these help you become a more skilled copywriter, but these books will help you close more business and hit $10k/month much faster than someone who just "wings it" Ignore this advice at your own peril. BOOKS - The Way Of The Wolf, Jordan Belfort - Pitch Anything , Oren Klaff - Never Split the Difference, Chris Voss - How To Win Friends and Influence People, Dale Carnegie LIKE ALL OF THE POSTS IN THIS CHANNEL, I WILL BE ADDING MORE TO THIS IN THE NEAR FUTURE VIDEOS Jordan Belfort's youtube series (teaches almost 100% of the book here) - https://www.youtube.com/watch?v=9YsBrMcPDug&list=PLaG4roXX5I_qmgEgjF5dqOuh3dILhGEPO Chris Voss' Youtube - https://www.youtube.com/user/NegotiationCEO
The Wolf of Wall Street
Lifetime Value Of A Customer | Free Sales Training Program | Sales ...
The Black Swan Group
The Black Swan Group has 10+ years of experience working with companies and individuals to take their negotiation skills to the next level. Our approach provides specific, actionable skills for navigating the negotiation process. Based on emotional intelligence and human nature, these skills transcend culture, build trust, and uncover the other...
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Research Process This is the step that gives your writing the persuasive power you need to stand apart. The deeper you understand your customer the more deeply you can influence them. Part I - Know Your Customer *For a few quick emails, no need to dive terribly deep. Just need enough information to create curiosity. But if you’re going to be working longterm with a client, focus on answering all of the Deep research questions. * Surface Research - Dan Kennedy Questions What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top three daily frustrations? What trends are occurring and will occur in their businesses or lives? What do they secretly, ardently desire most? Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical) Do they have their own language? Who else is selling something similar to their product, and how? Who else has tried selling them something similar, and how has that effort failed? DEEP Research INSIGHTS INTO DEMOGRAPHIC Who Is Your Customer? What Attitudes Do They Have? (Religious, Political, Social, Economic)? What Are Their Hopes and Dreams? What Are Their Victories and Failures? What Outside Forces Do THEY Believe Have Prevented Their Best Life? What Are Their Prejudices? Sum Up Their Core Beliefs About Life, Love, and Family in 1-3 Sentences. OTHER EXISTING SOLUTIONS What is the Market Already Using? (List Out) What Has Their Experience Been Like? What Does the Market Like About Existing Solutions? What Does the Market Dislike About Existing Solutions? Are Their Horror Stories About Existing Solutions? Does the Market Believe Existing Solution Works? If Not, Why? CURIOSITY Has Someone Tried to Solve the Market’s Pain Points Before In A Very Unique Way? What Was The Result? Is There A Conspiratorial Story Behind Why Old Solutions Didn’t Work? Are There Any Older Attempts to Solve the Problem (Pre-1960) That Are Unique? What Happened? Were they successful but forgotten? Or were they a failure? Why? CORRUPTION Is There A Belief That the Market’s Pain Point Used To Not Exist, Or Used To Not Be So Bad? Is There A Belief That It’s Been Recently Exacerbated By Outside Forces? If So, What Are Those Forces And What’s The Reason Behind Their Presence? How to find answers Hands Off: Read their favorite news or publications Lurk in groups and forums your person is in Go to comments sections Visit and view Media Kits for publications, magazines, and news Check out Amazon.com reviews Reddit and forums Hands On: Customer surveys One on one interviews Tools https://www.fmylife.com/ Google search all forums https://chrome.google.com/webstore/detail/discussions-button-for-go/igjiggoeheaondbmhmilpmbdkpgcjmdn?hl=en Part II - Know Your Guru Basic Info Personal history and life What remarkable things have they accomplished? Branding and messaging? Predictions that have come true? What TV appearances have they made? What books have they written? Podcasts? Celebrity friends? Celebrity endorsements? What are their stances? What do they support/hate? Part III - Know Your Product Unique Mechanism Can be drawn from the USP – Unique selling proposition Real – Actual unique element. “Proprietary, Patented” Unspoken – “It’s toasted.” Transubstantiated – Give an old thing a new name How is this new? Faster? Disruptive? Questions Why this? Why now? What made this possible today? (breakthrough) What’s the discovery story? What guarantees this will deliver the dream result? How fast do they get their result? How is this simple and easy?
Your everyday life stories
Your everyday life stories
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Discussions button for Google Search™
Adds filter buttons to Google™ search results.
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MOST VALUABLE TOOL? People overshare online. They will tell you everything you need to know to effectively sell to them. This tool is magic https://chrome.google.com/webstore/detail/discussions-button-for-go/igjiggoeheaondbmhmilpmbdkpgcjmdn?hl=en
Discussions button for Google Search™
Adds filter buttons to Google™ search results.
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Recorded Call https://drive.google.com/file/d/1t8wOvoDQjG2yEgzNZ8UqlTcst5WBITAg/view?usp=sharing Topics discussed: 1) How to price discovery projects 2) How to pitch your services when you have 0 paid experience 3) How to pick the perfect Discovery project for your client 4) Principles of winning emails - Why you never sell Ferraris in dingy, florescent-lit rooms 5) How to create intrigue and "splinters" in the mind of your reader to get them to click, click, click
CopyReview_08_11.mp4
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IMPORTANT LESSON When dealing with clients, you aren't really a "copywriter" You are a problem solver Your copywriting skills are simply a tool you can bring to the table to solve their problems. During your sales calls, outreach, etc, focus on their problems and how you can help them.
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HOW TO WRITE SHORT FORM COPY LIVE LESSON https://drive.google.com/file/d/1RY3zp9omM_47MZ80yNfLZa1j_QlR9ujN/view?usp=sharing
How_To_Write_Short_Form_Copy.mp4
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HOW TO WRITE BETTER BULETS (edited)
21-bullet-secrets_1.pdf
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The 4 "under the hood" questions you need to write persuasively (edited)
THE_4_UNDER_THE_HOOD_QUESTIONS_YOU_MUST_ANSWER_TO_WRITE_PERSUASIVELY.pdf
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The “S-P-I-N” questions and how to use them to supercharge your sales calls Some of you are still a little timid of the idea of hopping on a sales call with your prospects and asking for $$$$$ You’re not sure exactly what to say or how to direct the conversation. The SPIN questions will give you ammunition you need to have more lucrative sales calls with your prospects. (I learned about the SPIN questions early in my ‘career’ and they have driven a lot of the success I’ve had) The SPIN questions give you a framework for understanding the client’s business, their problems, and connecting that pain to working with you. SPIN stands for: Situation Pain Implication Need/Payoff Now let's explore each one. SITUATION QUESTIONS During the beginning of the call, after you’ve built a little rapport with your prospect, you segue into Situation questions like: “Tell me about how you got started” “What are the steps in your current funnel?” “What things have you tried to market your products so far?" “How many subscribers do you have on your Email List?” The point of situation questions is to get a picture in your mind of their business as it is now and the different variables at play surrounding their problems. Don’t ask too many situation questions or you’ll come off as some kind of interrogator. PROBLEM QUESTIONS Problem questions are used to identify their pain. Remember, you aren’t a ‘copywriter’. You are a problem solver. Before you can pitch your services you need a problem to solve. “What problems are you seeing with your current marketing?” “What issues are you running into with selling to your email list? etc. Sometimes you don’t even need to ask these questions because the prospect will often come right out and say “We’re having a problem with XYZ…" after they answer one of your situation questions If that happens just move on to Implication questions. IMPLICATION QUESTIONS These are the questions that dump gasoline on the fire of their pain. Implication questions are how you “piss in their oasis” and amplify their pain so that they ACT. People find all sorts of ways to become comfortable with thier pain and problems. Implication questions help wake them up to the second and third order consequences of not solving their current problems. “How much money are you leaving on the table because of your 10% open rate?” “What will happen to your business if you keep looking 250 subscribers per month?” “Besides missing out on revenue because of your poor sales page, what do you think it’s doing to the relationship you have with your audience?” Once you’ve found that pain, agitate and amplify with implication questions. These questions also set you up as more than just a commodity but as a partner who is helping them solve long term problems as well. NEED/PAYOFF QUESTIONS "How would doing X be valuable to your business?” “How much would your revenue increase if you had a better welcome sequence with an upsell?” Here is where you segue from problem and pain to the opportunity. You get them to sell themselves on the solution. Once they answer it’s pretty easy to move into setting up that first discovery project and ending the call. __ The SPIN question framework will help you show up on the call and become a trusted advisor that “gets” where they’re at, what they’re dealing with and can help them solve their problems. And that is the kind of person who closes more deals and gets paid way more than a mere “copywriter” (Here is a video summary of the SPIN Selling Book if you want more info - https://www.youtube.com/watch?v=FJoXN3Fuj7Q)
bestbookbits
SPIN Selling | Neil Rackham | Book Summary
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Sales Calls 101 - https://drive.google.com/file/d/1uWmiVY61t1lQtPrcAZM1EMpdya4LpThG/view?usp=sharing
SalesCalls101.mp4
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Killer Copywriting Books The Adweek Copywriting Handbook - Joseph Sugarman Dot Com Secrets - Russel Brunson
 
$100M Offers - Alex Hormozi
 
Take their money - Kyle Milligan 
 
The Ultimate Sales Letter - Dan Kennedy 
16 word sales Letter - Evaldo Albuquerque
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Long Form Copywriting Masterclass pt. 1 - https://drive.google.com/file/d/1OO-FZ1r86fdftR4RG55SvSBE3jUlv03D/view?usp=sharing (edited)
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Message from Chief "Hello Everyone! I mentioned last week I would create a video about how to use a proper email provider. I made a video approved by @Andrew - Copywriting to share how to upload your email list, how to create an email campaign, how to design it correctly, how to test the links (which everyone forgets), and then how to schedule it. LMK if you find it useful in the comments:) Here it is: https://youtu.be/-7Jgo0cYPq4 " (edited)
Chief Neefe
How to Setup an Email Campaign in ActiveCampaign
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https://drive.google.com/file/d/1VmW3JCTqdnPCFJ2zt1nQpfrtt8yJkA4E/view?usp=sharing
HU2_review_12:08:21.mp4
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https://drive.google.com/file/d/1t5i7Y6x7ujdRdQ0Z49GgkyTUZmibhD58/view?usp=sharing
HU2_Review_12_15.mp4
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https://drive.google.com/file/d/1befdOowTMpXHAqWiloCwqdlqIONClPMp/view?usp=sharing
Masterclass-Time Management.mp4
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The_Eisenhower_Quadrant.pdf
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How to find the right prospects on Youtube Everyone, look at this graph This is the basic distribution of products and niches General products on the left Super niche products on the right There are general problems that everybody has Like searching for content online Google stepped up to the plate, solved the problem and is a HUGE company as a result Big problem, big audience Whenever there is a huge general audience, like general fitness, one or two big dogs usually swoop in and dominate the market Which is great for them However, That still leaves the "long tail" All of the smaller audiences or sub audiences inside that larger niche To use the fitness example further, we have all sorts of smaller audiences like Muay Thai, Runners, Rock climbers, Kettlebell enthusiasts, etc. And while these smaller sub niches aren't as big as the general fitness niche, They still are big enough to make a biz owner 10mil a year if they know what they're doing This is where you can find companies that are at the right size for you to help Now if you want to find them, You need to think about the kind of content they would create for youtube to find their ideal clients Andrew - Copywriting — Yesterday at 7:40 PM Like the example here "weightlifting program for runners" A useful piece of content for the runners sub niche (If you combine audiences "keto for rock climbers" for example its super easy to find the right kind of companies) As a new copywriter you can actually super help these long tail companies because they are at the right size AND they have a defined, unique market, with unique needs... a copywriter's dream You just need to think of different sub niches, think of the kind of needs they might have that your prospective client might make a video about, and then search for that.
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https://drive.google.com/file/d/1rMaJPdkTS7HsGgwV235ukboQMAF6Mkzv/view?usp=sharing
HU2_Review_12_22.mp4
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https://drive.google.com/file/d/1vwJ9GiXP-Y-mUDBNuZOnJz7CxmYcbWtM/view?usp=sharing
HU2_Review_12:29:21.mp4
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Video Walkthrough Here is the much requested "Start to Finish" video walkthrough of how I recommend you find, filter, and do your cold outreach to leads. - https://drive.google.com/file/d/1j5ZymzYX3n-iie3oS-hg3DdNYWYJljEL/view?usp=sharing
Entire Cold Email Process Start To Finish.mov
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https://drive.google.com/file/d/1K2cMfvSEpOD_tTC6YbbX3r8Gi5sp7t6o/view?usp=sharing
HU2_Review_Call_01_05_22.mp4
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What is "free value"? https://drive.google.com/file/d/12DbsbvCvUxcHvDY9gsj3dw34WnvzBEQ8/view?usp=sharing
What Is Free Value.mp4
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HOW TO PLAN NEW DIC EMAILS https://drive.google.com/file/d/14Y7TbgZlK44L1IpGOEJIYimTXW-gF8lH/view
How To Write DIC Emails.mp4
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https://drive.google.com/file/d/1Ggeo3-66n4_WZ3U4DvjncoigeCgVDMAr/view?usp=sharing
The One Thing You Need To Do To Hit 10K Per Month....mp4
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https://drive.google.com/file/d/1WZKYbo356WOnIXsHfJXtvlHAJ4y3hOOz/view?usp=sharing
HU_Copy_Review_01/12/22.mp4
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https://drive.google.com/file/d/1XyHW1_TsnmFHhdfRSkiqkYJtnWsBRDI7/view?usp=sharing
HU2_Review_Call_01/19/22.mp4
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https://drive.google.com/file/d/12XUoGp2QeRZeNTXk0hrqKyFAWSktHmvs/view?usp=sharing
The Best Way To Maintain Intrigue.mp4
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https://drive.google.com/file/d/1KsVFt1kPnusCwWVP2uQkpxGaUJ-0BV1z/view?usp=sharing
How_To_Write_A_Sales_Page.mp4
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https://drive.google.com/file/d/1UIJ-zjGfWp5-B5ZiZaLv0qD0a4f9wz4D/view?usp=sharing
The Hot & Cold Method.mp4
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https://drive.google.com/file/d/1pchCTjy4OKF08BtMmnsXepkAat5HqQjr/view?usp=sharing
How To Properly Build Intrigue & Tease Your Readers.mp4
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https://drive.google.com/file/d/1sOSDcTcFT-09qNjjuyUanTLSyhJ2rTes/view?usp=sharing
HU2_Review_Call_02:02:22.mp4
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This is a key perspective you need to grasp fully if you want to close clients on your discovery call. (Here is the Tate speech video I mention in the recording - https://youtu.be/lsKf9abQvFQ)
TateSpeech
Mind Tricks to Beating Depression & Being Successful
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https://drive.google.com/file/d/1zMmx6Oww1SWdntXi_nbxg03zW1w6Ejj9/view?usp=sharing
HU2_02_09_2022.mp4
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https://drive.google.com/file/d/1_-BMmQweEQmMqnfbWFsDCDsHt9uKvvSp/view?usp=sharing
How To Create Movies In The Reader's Mind.mp4
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How To Adapt Your Cold Email Outreach https://drive.google.com/file/d/110tCa58Cn3U17rBz6kcAx_OO3L40Y6qW/view?usp=sharing
How_To_Customize_Your_Cold_Email_Outreach.mp4
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https://drive.google.com/file/d/1VPCcv9srgcam8ANzpzo4bYTIFQkExHcc/view?usp=sharing
The Single Best Way To Use Threats.mp4
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How To "Dangle The Carrot".mp4
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HU2_Review_Call_02_23_22.mp4
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HU2_Q&A_02_28_22.mp4
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How To Write World-Class Copy.mp4
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HU2_Maximizing_Value.mp4
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HOW TO GET YOUR FIRST CLIENT WITHIN 24 HOURS Sit down, get a piece of paper, Write down every person you already know who runs their own business online or offline. Think friends, family, friends of your parents and siblings, people at your gym, everybody you know who already owns a business, from the guy who cuts your lawn to your high school friend running his own dropshipping store online You should have 10-20 people Now reach out to each of those people, either in person, phone call, or DM with this script *Hey <Their first name>, I’ve recently begun a rigorous coaching process to learn digital marketing. I have a couple ideas for how to apply some of the lessons I've been learning to help your business grow. At this stage I just want to get some experience and would be willing to work for just a testimonial or a small percentage of what I bring in for you. Do you want to hear what I had in mind? * You can personalize based on your relationship with them, the business they run etc. You might be asking yourself, “What if they say yes? How am I going to actually help them?” There are really only two things we do. 1. We help businesses sell to new people 2. We help businesses sell more to their existing audience/customers For you I recommend you pick #2, Tell your friend that you have some ideas for promotional emails they can send to their list to sell more of one of their products or services. Or suggest you have some ideas for changes they can make to their website to make more ales Tell them you’ll put it together and send it over for them to review. They’ll probably say yes, What do they have to lose? Once they say yes, come back here, go through the lessons in #deleted-channel , submit your copy for review and send over your material. Get that testimonial and work out a small percentage deal, SPEED, MONEY IN, Use What You've Got
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How Online Businesses Work and How You Can Get Paid $$$ To Help Them These lessons are the ones that will allow you to sell WAY more effectively than 99% of copywriters out there. https://drive.google.com/file/d/1pokRRS2APQ2IqoPVVeOUIlLTbzrcRGVF/view?usp=sharin
How Online Businesses Work and How You Can Get Paid $$$ To Help The...
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How_Online_Businesses_Work_and_How_You_Can_Get_Paid__To_Help_Them.pdf
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How You Should Approach Free Value.mp4
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How To Use Not-Statements.mp4
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FROM ARNO: I had a great time filling in for @Andrew - Copywriting yesterday. Here's the full recording + the PDF of the copy I reviewed. https://www.youtube.com/watch?v=T-jgUMzBFzg
Arno About
Copywriting Call 16-03-2022
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Copy_Review_Call_16.03.pdf
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The 4 different kind of readers and how to structure your copy to capture all of them Turns out there about only about 4 different kinds of people in this world when it comes to reading habits. And if you aren't familiar with each of them, you'll end up leaving lots of money on the table. But when you know all 4 it's easy for you to structure your copy in a way to get maximum engagement from ALL types. Type 1 - The "read every word" people Some people read every single word no matter what. These people are fun because you can REALLY stack the persuasion on them and drive them to convert. Type 2 - The skimmer The biggest majority of the 4 times. This person skims the entire page/email/copy and only zooms in when he finds something interesting and engaging. he may then read for a while but will bounce back out and continue skimming. Type 3 - The scroll to-the-bottom person This is me 100%. Whenever I get to a new salespage I immediately scroll to the bottom to see what the offer is. If i like what I see I'll scroll back up and skim over the full page before making a purchase or not. Type 4 - Video watchers The last type of person looks for the videos on the page and watches them. VSLs work great as well as video testimonials and case studies. Now that you know the 4 types how do you structure your copy to handle all 4? Type 1 is easy, no big adjustments needed. Just write amazing copy. Type 2 requires that you create as many compelling "re-entry points" into the copy as possible. Think Mini headlines and curiosity bullets throughout the copy to catch the skimmers eye and suck him back into the copy. Also consider the arc of persuasion the reader experiences if they only read the headlines/bolded text. Type 3 requires you optimize the "offer" or CTA section to basically be a mini sales letter or email (depending on the format) You want them to scroll to the bottom and have enough desire and curiosity sparked by the content to want to either buy/click right then and there or at least go back and read the rest of the page. Type 4 is easy. Add a Video Sales Letter format for your copy and include engaging video testimonials. If you take the time to consider each type of reader as you create your copy, you'll get higher conversions and ultimately more $$$
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https://drive.google.com/file/d/17kXTIIh-1ZsVD2gRbwotHgfAkwVxH2nc/view?usp=sharing
HU2 Review Call 03:30:22.mp4
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https://drive.google.com/file/d/1BqVdT6BJDN2oArEmd2BSPag6zklTBA_q/view?usp=sharing
Instantly Change People's Lives (With Your Copy).mp4
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https://drive.google.com/file/d/1NLyCSSg1mXGQjP3x8Um0w69i0FgjRtq1/view?usp=sharing
HU2_Review_Call_04_07_22.mp4
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https://drive.google.com/file/d/1Btgu5ngQiKZXM70xEXBIMaxhr0U3a_r2/view?usp=sharing
HU2_Q&A_04_11_22.mp4
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https://drive.google.com/file/d/1JOdmCledsO9A4VZv2Yoli8IAEOpVBxk7/view?usp=sharing
Don't Fall Into This Copywriting "Practice" Trap.mp4
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Mental Models Intro - https://vimeo.com/700618768/e10661681d Divergent vs Convergent Thinking - https://vimeo.com/700618837/85587674b4 OODA Loop - https://vimeo.com/700618943/43bb79f08d
Hustler's University
Copywriting Mental Models Intro
This is "Copywriting Mental Models Intro" by Hustler's University on Vimeo, the home for high quality videos and the people who love them.
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Hustler's University
Divergent vs Convergent Thinking
This is "Divergent vs Convergent Thinking" by Hustler's University on Vimeo, the home for high quality videos and the people who love them.
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Hustler's University
The OODA Loop
This is "The OODA Loop" by Hustler's University on Vimeo, the home for high quality videos and the people who love them.
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Today's call recording - https://drive.google.com/file/d/1q1lIjvJoG9wkRzbgWJpeBQk4AC5PGx2D/view?usp=sharing Today's Doc - https://docs.google.com/document/d/1KRCynTvt0HYn8ilFlrZz--lCUgqYQGyj1GVM_Wzqrl4/edit?usp=sharing This call was especially unfiltered and I dropped the insight hammer several times. Enjoy.
HU2_Review_Call_04_20_22.mp4
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HU2 Review Call 04/20/22
HU2 Review Call 04/20/22 Brady - Brady#1885 Who is your avatar? * People suffering from skin conditions like acne, eczema, etc. What is their current situation and why is it so bad? * They are unhappy with the way their skin looks, they are insecure, they even be itching all time. What is their...
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https://drive.google.com/file/d/1HPMjJCGmG2GfDEEjRNjZHrEt9WiWubE0/view?usp=sharing
HU2_Copy_Review_04:27:22.mp4
10:11
https://vimeo.com/704871765/325f11cf22
Hustler's University
Marginal Rate Of Return, The 80/20 Rule, The Critical Path
This is "Marginal Rate Of Return, The 80/20 Rule, The Critical Path" by Hustler's University on Vimeo, the home for high quality videos and the people…
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Andrew - Copywriting 10-May-22 02:46 PM
https://drive.google.com/file/d/1zHgVekyWgflRcbZvHua8kGhSv96lq79C/view?usp=sharing
NewbChatQ&A05:10:22.mp4
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Andrew - Copywriting 10-May-22 02:56 PM
@Copywriter How to Use The Power Of Niche to find endless New Prospects - https://vimeo.com/708352108/2322e19911
Hustler's University
How To Use The Power Of Niche
This is "How To Use The Power Of Niche" by Hustler's University on Vimeo, the home for high quality videos and the people who love them.
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Andrew - Copywriting 11-May-22 11:30 PM
https://drive.google.com/file/d/1ISOJCj-M1IIgmedWhhfQSRNWkKQhSEt0/view?usp=sharing
HU2_Review_Call_05:11:12.mp4
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Andrew - Copywriting 13-May-22 09:53 PM
https://drive.google.com/file/d/1IjDGVfuTsyW3EuWMls-N1pXm5jcPQCvz/view?usp=sharing
How To Write High Converting Copy For Ecom & Fashion Brands.mp4
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https://drive.google.com/file/d/18JA1MzU5mw0tLFsiu411coTlLF3xdij3/view?usp=sharing
How To Use The Hero's Journey In Sales Pages.mp4
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